Pure Azure is a medium, vivid shade in the blue color family, with a cool feel. Its HEX code is #0099FF, which equals rgb(0, 153, 255) in RGB and hsl(204, 100%, 50%) in HSL. In print terms it converts to roughly C100 M40 Y0 K0, although exact CMYK results depend on the paper and color profile.
- HEX
#0099FF - RGB
0, 153, 255 - HSL
204°, 100%, 50% - CMYK
100, 40, 0, 0 - Family
Blue - Tone
Medium, vivid
About Pure Azure
Blue shades feel trustworthy, calm and professional. This family includes cyans, teals, skies and navies, and it is the most common choice for technology, finance and healthcare brands. Try it as a primary brand color, a section background, or a highlight against neutral layouts. Text in black is the most readable choice on this color, with a contrast ratio of 7.00:1. Its complementary color is #FF6600.
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Pure Azure color codes
| HEX | #0099FF |
|---|---|
| RGB | rgb(0, 153, 255) |
| HSL | hsl(204, 100%, 50%) |
| HSV | 204°, 100%, 100% |
| CMYK | 100%, 40%, 0%, 0% |
| Decimal | 39423 |
Shades and tints of Pure Azure
Lighter tints are mixed with white and darker shades are mixed with black.
- 50
#D5EEFF - 100
#AADDFF - 200
#80CCFF - 300
#55BBFF - 400
#2BAAFF - 500
#0099FF - 600
#0080D5 - 700
#0066AA - 800
#004D80 - 900
#003355 - 950
#001A2B
Color harmonies for Pure Azure
- Complementary
#FF6600≈ Pumpkin - Analogous −30°
#00FFE6≈ Cyan - Analogous +30°
#0019FF≈ Blue - Triadic +120°
#FF0099≈ Pure Raspberry - Triadic +240°
#99FF00≈ Pure Apple - Split 150°
#FF001A≈ Pure Crimson - Split 210°
#FFE600≈ Pure Gold
Contrast and accessibility of Pure Azure
| Text color | Sample | Contrast ratio | WCAG |
|---|---|---|---|
| White text on Pure Azure | Aa | 3.00:1 | Fails |
| Black text on Pure Azure | Aa | 7.00:1 | AAA (excellent) |
CSS code for Pure Azure
background-color: #0099FF;color: #0099FF;background-color: rgb(0, 153, 255);background-color: hsl(204, 100%, 50%);:root { --color-pure-azure: #0099FF; }class="bg-[#0099FF]"Colors similar to Pure Azure
- Dodger Blue
#1E90FF - Pure Capri
#00B2FF - Azure Blue
#007FFF - Bright Azure
#1994E6 - Medium Light Cerulean
#2994FF - Bright Capri
#19A8E6 - Medium Light Azure
#29A9FF - Medium Dark Capri
#0096D6 - Deep Sky Blue
#00BFFF - Bright Cerulean
#197FE6 - Medium Dark Peacock
#00ABD6 - Medium Light Cornflower
#297EFF
More blue shades
- Palest Dusty Capri
#E0E8EB - Darkest Azure
#001F33 - Very Dark Azure
#00375C - Dark Azure
#005085 - Deep Azure
#0068AD - Medium Dark Azure
#0081D6 - Medium Light Azure
#29A9FF - Light Azure
#52BAFF - Pale Azure
#7ACAFF - Very Pale Azure
#A3DAFF - Palest Azure
#CCEBFF
Frequently asked questions
What is the HEX code for Pure Azure?
The HEX code for Pure Azure is #0099FF.
What is the RGB value of Pure Azure?
Pure Azure has an RGB value of 0, 153, 255 (rgb(0, 153, 255)). In HSL it is 204°, 100%, 50%.
What text color should I use on Pure Azure?
Use black text on Pure Azure. White text has a contrast ratio of 3.00:1 and black text has 7.00:1; WCAG AA requires at least 4.5:1 for normal text.
What color goes well with Pure Azure?
The complementary color of Pure Azure is #FF6600. Analogous colors #00FFE6 and #0019FF also pair well.